This might be the age old question, what sells the most, touting your products benefits or features?

I’ve been around the block you  might say and I’ve seen more than my share of sales letters…Some were good, some were bad and some were just plain ugly.

So what sells? What prompts you to buy? What was that one factor that made you yank out your wallet or purse? More often than not, you were sold on the benefits of a product or service! For example, lets say you are looking at a persons website for their home based business.

Do you really care about where their cutting edge nutritional supplement is manufactured or that it has no fillers or binders? Do you care that it is manufactured in a state of the art clean facility? Well, that is important, but that’s not why you are going to buy it right?

You are buying it because of it’s “benefits” not it’s “features”… You made the decision to purchase based on your emotional triggers or gut feelings. You are going to buy it because it says it can make you look 10 years younger in just 3 applications…or that it can turn your health around with just 3 glass fulls a day.

Human beings are all the same basically, we want to know what’s in it for us. We buy something to make ourselves feel or look better but more importantly we do this to gain the admiration of others! Think about this…If you were the only person in the world, would it really matter than you drove a 200,000 Mercedes Benz? Of course not, why?Because nobody would be around to ohh and aw and admire you in it…LOL

We love benefits! Late TV sums it up best! Why do you think they repeat themselves every five minutes? Was this a mistake the producer made? NO! They are reinforcing your buying decision! It works and very successfully! You need to be using the same methodology when writing your website text or for sales letters!

Start with an ATTENTION grabbing headline, then follow with a powerful “sub headline”…The sub-headline needs to start pushing the benefits hard! This will cause your readers to “hypnotically” read the rest of your letter! Use the words “why” and “because”…Why? Because people respond on a subliminal level to these words…People like answers to questions!

Seriously, studies have been done on this! So remember, steer clear of talking about about what your product can do, but rather focus on “WHY” people must have it and why they must buy from you!

Here’s a short ad you might want to mold as your own…yes it is generic…

STOP! Please give me your full attention! Why? Because I’m going to teach you in just 5 mintues how to increase your Opt in leads to your capture page! With what I’m about to show you, you can blast past your competition like they were standing still! I’m going to give you hidden tips and tricks that the BIG players have hidden from you all these years! Just one simple technique can have your Paypal account overflowing with sales literally overnight!! Grab a copy of my highly acclaimed ebook today!!

Just be creative and remember, use the WHY to buy method, NOT the “here’s what we have method…