The perfect home business opportunity…does it exist? Is it some mythical creature that lurks about inside the pages of your favorite home business magazine or opportunity card deck or junk email that got overlooked among the 104 others? Has it been spotted in the Florida everglades or in the pacific northwest like the Yetti or bigfoot…or dare I even say Lochness?

Well, let me answer this question, there really is no “perfect” home based business…Like beauty, the opportunity is in the eye of the beholder. One person may look at a business opportunity and say wow, that’s the greatest thing since sliced bread. Another person can look at the same thing and say ahhhh…it’s a pyramid or a money game….

We don’t all appreciate the same aspects or pro’s and con’s of a business opportunity. For example, some people join a business for the products, they use them, they swear by them. Another person may join strictly for the money, to them the product is strictly a “by product” of the business itself. They could care less if the product was drained and manufactured from a rare tree in the Amazon…it doesn’t matter to them.

The opportunity itself doesn’t draw the person in, it’s how much money can this thing make me is the real question. I mean, a great product, marketing system and compensation plan all matter, but it’s the emotional connection the person has to it that’s going to dictate their successes or failures.

I’ve seen this alot over the years and it’s always intrigued me. People ask, what do I promote? The copyrighted payplan or the patented and proprietary super liquid nutritional supplement that can make you better looking or taller (ha ha).

The is no right or wrong answer here, just go with your gut. You need to do what you are more passionate about…People can see right through a pretender or fake it till you make it personality.If you are more comfortable pitching the comp plan, then do so, likewise on the products.

Is the perfect opportunity a cheaper one or more expensive one? Again, it’s in the eye of the beholder.Some people join the higher ticket item programs because they produce higher commissions, some join the lesser cost ones thinking it will draw more potential leads…It’s like a tug of war…I personally prefer the lesser to middle of the road opportunities as far as cost goes.

I believe there is a bigger market for the lesser cost ones especially with the high cost of fuel and other living expenses we have right now. On the other side of the coin, do free and extremely low cost programs ever gain mass notiriety or recognition? Not really…Why is this? You’d think that a FREE program would have people joining in droves, but this is never the case. in my 20 + years of network marketing, I’ve never once seen a free business opportunity take off. Don’t get me started on the benefactor programs either, what a joke those were.

This seems like a weird phenomenon, but it’s not and here’s why. We as human beings put a value on things monetarily. When we look at something, in the back of our minds we tend to think in terms of what did that cost. For example, if someone gave you a free Mercedes Benz, your first reaction is going to be what’s wrong with it? Why am I getting this car? What’s the catch? Surely it’s a piece of junk, it’s going to break down when I leave the lot…

 Ever drive in a fancy neighborhood and say to yourself wow that house is amazing, I wonder what that cost? On the flip side, did you ever look at a beaten up old shack and wonder how much it was worth? I’m saying no, you did not. We don’t place as much value on cheap and free things.

You look at a guy in a nice suit, you probably think he’s in a position of management or is an executive in some big corporation and that he makes good money…and the guy in overalls is some poor country bumpkin. When in fact, the guy in overalls is a millionaire farmer and the guy in the suit is some brown nosing little pip squeak sucking up to his boss and making 25,000 a year lol…perception is everything!

Back to the house example..

On the other hand, if you paid a hefty price for it, then you will treasure it, you will do everything you can to keep it in great shape, because you have placed a high value on it.You will keep the grass neatly manicured, and try to keep it greener longer than your neighbors…You know the “joneses” across the way?

The same things happen in MLM’s and other home businesses…People do not place value on the free programs, because it’s ingrained in their minds that you don’t get something for nothing, therefore it cannot possibly make you any money.

So in conclusion, go with your gut.If a thousand dollar program suits you, then by all means join it. If a $200 program is the ticket, then join it! There is really no right or wrong answer here. As with everything it boils down to your emotional attachment and how you perceive that others will think of it.

Stay away from paralysis analysis and get busy, time is a wasting.

Stay tuned…Tomorrows post will be…Sponsors, do I really need to shop around for one?