The Key to residual income is residual advertising! Especially on a budget!
You’ve always heard of residual income I take it, but have you heard the term, residual advertising? What is it, and why is it so important? I’ll tell you…
When you join a business opportunity you know that the lifeblood of your business is advertising right? If you are one of these people that have a limited budget, you should consider what I call residual advertising…For instance, let’s say you place a solo ad in an ezine, once that ad runs, that’s it…Solo ads do have a wide audience, however the drawback is that it will probably get deleted by 90% of it’s recipients…This is just a fact.
This is what I call instant gratification advertising…What makes more sense, is to say mail fliers or postcards…People tend to hold onto a well written direct mail piece as opposed to an “online” ad. I know I have postcards pinned to a cork board, so that “one day” I’ll get around to checking it out, same with fliers or letters.
Magazine advertising is another great example of residual ads. People hang onto mail order publications for months to even years! Case and point, I ran an ad in a popular work from home publication and I got an inquiry for more information 2 years later! I wasn’t even working that business anymore!
If you play the numbers right, residual advertising can pay bigger dividends in the long run! Even if you can only afford a classified ad or say a 1 inch display ad, it could still outpull a solo ad or other online methods…
Concentrate on doing things that will “stick” longer and you just might see better results!
I’m a big fan of directories, blog posts, article submissions etc ….This is an example of “residual” advertising…You do something once, and as time goes on, that work you did will be quietly building you an audience not to mention getting your websites indexed into the major search engines!
Ah the search engines! This is the grandaddy of residual advertising…Even if you’re on page 20 in the results…it’s there, working it’s way up….
You had or did something done once and it’s paying dividends over and over!
If you have the budget to constantly use 10 to 15 solo ads a week and do big pay per click campaigns more power to you, but if you’re on a budget, look into postcards, direct mail, magazine ads, directories, articles and the like. Yes success will come slower, but you won’t go broke in the meantime.
Advertising should be a combination of doing a little bit in allot of different places. Don’t discount the humble business card, yes it’s an outdated method, but they are so cheap to have printed, why not?
Do a little each day, don’t treat you business like a hobby and it will grow over time…and never ever give up!
